JMG Townends Insurance Broker MD, David Fryer, has completed the tenth ‘Pedal 4 Pounds’ cycle challenge and was among just five cyclists to complete the challenge annually over the last decade.

JMG Townends MD, David Fryer, with the four cyclist who all completed ten Pedal 4 Pounds cycle challenge

David Fryer (2nd left) with Pedal 4 Pounds cycling team mates who have competed all ten challenges

David joined 150 other cyclists from across the Yorkshire region to take part in the cycle race which covered 318 miles over three days. The team has helped raise £134,426 towards four charities, including Yorkshire Air Ambulance, Kirkwood Hospice, Huddersfield Town Foundation and Ruddi’s Retreat, a charity which helps families with seriously ill children to have access to a holiday home free of charge.

David Fryer is one of five riders to have completed all 10 events over the last 10 years and, as such, Huddersfield Town Football Club presented all five riders with a signed framed football shirt in recognition of their achievement. This year’s route took cyclists from Zeebrugge to Bruges and Antwerp, from Belgium to Amsterdam and back to Huddersfield.

Says David Fryer: “The challenge is absolutely gruelling in places but the camaraderie in each of the cycling teams, and the fact that we all work to get each other through each day, is very special. Most of us aren’t cyclists and so we needed to work as a unit to achieve our daily distance goals. I’m incredibly proud of our achievement, both in terms of the physical challenge and the money raised for charity.”

Andy Booth, Huddersfield Town club ambassador, says: “All at Huddersfield Town were delighted to show recognition to the five riders who have completed all 10 Pedal 4 Pounds events. We hope to take our total fundraising throughout that period to in excess of £2,000,000 which goes straight into helping local charities. David and the other riders have contributed not only in terms of their fundraising, but also sharing their experience, their drive and enthusiasm with the other riders. It’s a tremendous achievement.”

The Pedal 4 Pounds challenge was established in 2009 by Huddersfield Town Football Club’s chairman and has since become an annual event, supported by Huddersfield Town fans from across the region. Pedal for Pounds bike rides have contributed over £2 million to the total raised for the campaign since its inception in 2009.